Are you looking for client management software? We review the best CRM for small businesses and large for 2021.

For businesses, small and large alike, keeping track of customers can be a headache. And that is before suppliers, service users, colleagues, and partners even receive consideration. 

Overcoming this immense management hurdle is often the only factor that stands in the way of a business being successful or shutting up shop. Whereas before a company was obliged to hire several micro-managers to deal with customer services or sales, now it can all be achieved with a single, convenient online service – Customer Relationship Management (CRM) technology. 

What is CRM?

When people refer to CRM, they are generally referring to one of three things:

CRM as a strategy: Comprises the business’ overall outlook on how customers and their information should be managed and stored.

CRM as a process: A business’ often multi-faceted active approach towards applying their customer service ideals. Think of it as a system that companies use to forge, strengthen, and solidify customer relations.

CRM technology: Specialized online tools that help to streamline the CRM process. 

For this article’s purposes, we will mainly focus on CRM technology and how it can benefit both small and big businesses.

What is CRM technology, and how does it work?

CRM technology stores and categorizes customer information such as name, email, address, contact number, social media profiles, websites, and much more. Furthermore, its systems can pick up information on recent business activity. Some CRM systems will even store a client’s communication preferences.

Any user of the CRM software can thus track, monitor, and adjust customer-business relations, allowing them to stay abreast of any shifts or business news.

By gleaning, processing, and neatly categorizing all necessary information from a company’s relations, CRM software allows employees to access relevant details on-demand. So, when dealing with a recurring customer, a business can access their previously stored information (often arranged in a customer profile) and decide how best to conduct communications.

In short, CRM technology is a customer/client relations optimization system.

Is it worth adopting an online CRM system for small businesses?

Gartner predicts that by 2021, CRM technology will be the single largest revenue area for spending on enterprise software. There is a good reason behind this growth because all businesses stand to benefit from its use.  

Most small businesses rely heavily upon recurring clients or customers. Logging information such as preference, personal details, email, and phone number is necessary if a customer return. The customers’ subsequent experience with the business will be enhanced. It will also be personalized, streamlined, and tailored towards their needs.  These are the exact conditions that cultivate a recurring customer. In short, keeping track of prospects and customers is crucial for customer acquisition, and that is what CRM technology does best.

By frequently updating individual records of all customers on hand, a small business can also better understand their relationships over time. This cataloging feature also allows a small business trace and keep up to date with suppliers and partners. And if a business appears to be time-effective, personalized, and “with it,” they will naturally attract more potential partners.

As you can see, CRM technology’s adaption appears to be conducive to increased sales, customer retention, and business growth.

So, as enterprise software’s horizons continue to expand into 2021, we can expect to see the trend of CRM technology adaption continue unabated. Moreover, with CRM technology expected to become a staple for small businesses, it is worth contemplating its various features and implications.

To do that, it is only necessary to review what is “the best CRM for small businesses in 2020.” Truthfully, it is not immediately easy to discern what the best CRM software will be in 2021. With a rise in demand, there has been a surge in vendors who are regularly producing new state-of-the-art CRM software. However, all factors, features, and functionality considered, there is one that stands above the rest. Let us look.

Salesforce the best CRM for small businesses

Despite growing competition, Salesforce remains the long-standing stalwart of enterprise technology. And its market leader position is no surprise considering how it seamlessly integrates with all other business/cloud applications. So, a business will quickly and effortlessly incorporate the Salesforce CRM system into their business without sacrificing any previously gathered info or control.

Further compounding its ease of install is its facile ease-of-use. Most small business owners are a testament to Salesforce’s smooth and intuitive navigability. 

Where Salesforce stands out is in terms of scalability. For small businesses, the option to up-scale or down-scale effortlessly whenever needed is vital. This freedom allows businesses to adapt to fluctuating sale rates, industry growth, supply chain failures, or simply a change in business goals. 

If a business foresees changes being made to processes or applications down the line, Salesforce allows for immediate or gradual adjustment. Reviews suggest a robust and user-friendly third-party software with all the integrations a small business could desire. Whether a company wishes to outsource admin or keep control of their CRM system on-premise is entirely their choice.

However, some small business owners may be apprehensive about availing of Salesforces’ services due to its reputation as a corporate CRM system. In recent years, Salesforce has produced add-ons and new specialized CRM systems marketed primarily towards small business owners. Salesforce Essentials is an example of one of their cutting-edge CRM systems geared towards large-scale enterprises. 

Will Salesforce still be the market leader in 2021?

A quick overview of market trends returns the answer, “Yes.” A more exhaustive analysis shows that SaleForce’s consistent updates and willingness to experiment with novel technology have kept them in favor of clients. With Salesforces’ reliability and desire to evolve with the times, their popularity shows no warning signs.

And if you are not yet satisfied, the proof is in the numbers. Salesforces’ Second Quarter Fiscal 2020 Results show a 29% Year-Over-Year revenue growth. That is many sales, considering that it adds up to $5.15 Billion in additional revenue.

Conclusion of best CRM for small businesses

So, as the numbers, reviews, and trends would have it, Salesforce’s CRM system is here to stay.

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